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Thursday, February 21, 2013

Leading Higher-Education Software Developer Selects Spyglass Brand Marketing to Help Move its Business to the Next Level

Spyglass Brand Marketing announced today that eLumen has selected the agency to help them prepare for significant growth in the marketplace. Minneapolis-based eLumen is a software company that has developed a best-in-class platform that helps colleges and universities track and assess actual student outcomes across courses and programs in real time, as well as helps them meet accreditation requirements. eLumen is looking to clarify its position in the marketplace, grow exponentially, and have a major impact on the entire higher-education community over the next 2 to 3 years.
 
“This is an incredible time in higher education. The Student Learning Outcomes conversation is everywhere and eLumen is perfectly poised to lead the revolution in helping colleges and universities track what students actually learn,” says Spyglass CEO Jeff Busch.  “We are thrilled to be taking eLumen through our Brand FastForward™ process that will help them solidify their position in higher ed.”
 
In addition to building the brand story, developing marketing materials and the marketing plan, the Brand FastForward™ process will also include aligning and engaging employees and key stakeholders, designing the user experience, and aligning all client touch points to ensure consistent delivery of the eLumen brand promise.
 
“We chose Spyglass because their team has done this before with proven results, and they truly understand our need for goal-driven strategies and fast turnaround,” says David Shupe, CEO, and co-founder of eLumen. “We’ve made great strides over the past several years, and we’re confident that Spyglass will help take us to the next level.