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Monday, February 11, 2013

Haberman scores new creative director

Troy Longie will join Haberman, Minneapolis, as creative director. He joins from Mono, where he was a creative co-chair. He also has served as CD at Minneapolis shops Olson and Clarity Coverdale Fury. Longie has long focused on work for brands seeking to do good in the world, including Quitplan, Minnesota’s smoking cessation program; Target Market, Minnesota’s youth anti-tobacco movement; and most recently, Blue Cross Blue Shield of Minnesota’s effort to address the obesity epidemic.

“I couldn’t be more excited to join Haberman and help lead the creative charge. This agency has momentum,” said Troy Longie, Haberman’s new CD. “To me, there’s nothing more rewarding than developing inventive ideas that make meaningful brands matter more. I look forward to doing great work for great people for great reasons — and having a blast in the process.”

“Haberman just won the awesome talent lottery,” said Brian Wachtler, president, Haberman. “Troy not only has the expertise to push our team and creative work to the next level, he also has a deep connection to our purpose and values.”