Amber Graves has joined Padilla Speer Beardsley as a director, primarily leading work for client Rec Boat Holdings. She will direct integrated marketing communications programs to increase lead generation, drive sales and build brand loyalty for Four Winns®, Glastron® and Wellcraft® boats.
Graves brings a wealth of experience gained while at the Minneapolis-based advertising agency Periscope. She most recently managed multidiscipline campaigns for Cox Business, Cox Communications and Kemps. Her earlier experience includes positions at Martin/Williams as media analyst and at Daktronics as animation marketing assistant.
Graves earned her bachelor’s degree in advertising journalism from South Dakota State University.