Advertise on MNPR

Friday, February 01, 2013

Clarity Reunites with Chopin Vodka

Chopin Vodka selects Clarity
Clarity Coverdale Fury was named global agency of record for Chopin Vodka yesterday. Chopin is the world’s first luxury vodka, crafted in Poland since 1993 and carries an average retail price point in the U.S. of $32.95 per bottle. The brand has significant distribution in the finest restaurants, hotels, bars and liquor retailers in the country, and has long been a darling of critics and connoisseurs of fine vodka around the world.

Clarity launched the brand in the North American market in 1997, and remained global agency of record for 8 years. Recently, Tad Dorda, who owns Chopin, initiated discussions with Clarity about teaming up with him on the brand once again. He said, “I am delighted to be working with the very same people who helped create this wonderful brand, and started it on the path to becoming the crown jewel brand that it now is. Their charge now is to continue to evolve and carefully grow our base of loyal Chopin enthusiasts, without compromising the attributes that have made Chopin Vodka so special thus far.”

Tim B. Clarity, agency principal, and marketing strategist who developed Chopin’s initial U.S. launch strategy said, “Getting back together with Chopin is like reuniting with a beloved friend. We have such great respect and passion for this wonderful brand. We also couldn’t be happier to be working with Tad Dorda again. As Chopin’s brand owner, he is the passion behind the brand and is a true visionary in the vodka world.”