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Saturday, January 26, 2013

StoneArch “RedEye Rebrand” Provides Lasting Value for The Bridge for Youth

RedEye Rebrand
The “RedEye Rebrand” lasted 24 hours; for The Bridge for Youth, the reverberations will be felt for years to come. On Thursday, January 17, the leadership team of the organization, which provides important services for youth in crisis ages 10 to 17, partnered with the medical and healthcare marketing agency on a rebrand effort that included updated positioning, messaging and visual identity, including a new website. Earlier in the week, The Bridge for Youth was selected as the recipient of the “RedEye Rebrand” 2013 charitable initiative, receiving the highest percentage out of more than 18,000 votes cast for three selected charities. Each of the charities also received a $500 donation from StoneArch.

“Right from the start, there was a connection between our organizations - seamlessness. StoneArch understood us from the get-go,” explains Dan Pfarr, The Bridge for Youth executive director. “From both a strategic and design standpoint, StoneArch has helped us convey more clearly who we are and what we do that is more reflective of our current and future service offerings.”

Beginning at 8 a.m. and lasting through the following morning, StoneArch led a complete brand overhaul for The Bridge for Youth, encompassing:
  • Unique value proposition and key messages
  • A new website with updated content, design, custom photography and enhanced user design and functionality
  • A redesigned website reflecting freshly updated content, an enhanced user experience, SEO and coding
  • Collateral materials including posters and brochures with QR codes
  • PowerPoint template
  • Updated social media channels
  • Google ad copy
  • Five new videos for The Bridge for Youth YouTube channel
  • Brand standards and editorial guide
”Our team was just overwhelmed by the experience and in the end, came away with so much more than we gave,” says Jessica Boden, StoneArch president. “Both staffs were emotionally impacted and we gained a greater empathy and appreciation for their tireless work and the countless ways they are making a difference in young people’s lives.”