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Friday, January 04, 2013

Jana Rewey Carriere Joins Scales Advertising as Client Services Director

Scales Advertising announced that Jana Carriere has joined the agency as its Client Services Director. Carriere is considered a national leader in the area of Shopper Marketing and consumer packaged goods branding with experience on such brands as Hershey’s, Reese’s, Axe, Suave, Walmart, PEOPLE Magazine and Frito Lay.

Most recently, Carriere was an Account Supervisor for Omnicom’s The Promotional Network (TPN) in New York City, where she led the strategic development and execution of the Shopper Marketing programs for The Hershey Company.  Prior to that, she held various positions at California-based Advantage Sales & Marketing, one of the largest consumer packaged goods brokerage companies in the United States. There, she was responsible for developing and executing programs for a variety of client brands, including Unilever’s Personal Wash Brands, Dove MasterBrand, and Meal Solutions Brands; MasterFoods/Mars; Time Inc.; and Walmart’s Top Tier Suppliers. While there, she was instrumental in the launch of both the celebrated Dove “Real Beauty” campaign and Walmart’s launch of the “Bright Ideas” initiative.
In her new capacity as Client Services Director at Scales, Carriere will be responsible for leading the account teams for such clients as 3M, Anchor Bank, Morrissey, The St. Paul Hotel, and Melody Rodgers Vintage Jewelry. “Jana brings a rich portfolio of branding expertise to Scales,” said President Walt Larsen. “Our clients, as well as our client services and creative teams are really going to benefit from the strategic branding insight she brings to the table. We’re thrilled to have her.”
Carriere, who is a Minnesota native, is happy to be home. “It’s great to get back to my roots,” she said. “And Scales is a great agency model. Small enough to nimbly meet the needs of all types of brands, yet large enough to service multinational clients like 3M. This is an exciting time to be at Scales. The opportunities for growth are significant.”
Carriere earned an MBA and Bachelors of Business Administration, with an emphasis in Marketing, from the University of North Dakota. She has received several awards throughout her career, including an exclusive Managerial Excellence Award in 2009.