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Tuesday, January 29, 2013

Harvest PR Hires Eric Davis as Account Director and Promotes Adriane Marten to Digital and Social Media Manager

Harvest PR & Marketing, Inc., a strategic communications firm specializing in building brands and reputations in food and farm industries, is pleased to announce the recent addition of industry veteran Eric Davis as account director, and the promotion of Adriane Marten to digital and social media manager.
“We’re committed to growing and grooming a core team of communications professionals that allows us to provide our clients with a mix of senior strategic counsel and high-value campaign execution,” said Heidi Nelson, principal at Harvest. 
Davis joins the Harvest team as a 20-year agency public relations professional who has led strategic brand building, media relations, social media and corporate social responsibility campaigns for some of the nation’s top brands in food, lifestyle, transportation, health and technology fields.
As account director for Harvest, Davis will be instrumental in managing key food and agriculture accounts, guiding strategy and developing new business for the agency. His food category experience includes product launch, education, policy and advocacy campaigns for organizations, such as National Cooperative Grocers Association, the Institute for Agriculture and Trade Policy’s Food and Society Fellows, Organic Valley and Organic Trade Association.
Most recently, Davis worked at Twin Cities agencies Beehive PR and Haberman Media + Marketing. He’s a Nashville, Tenn., native with a journalism degree from Western Kentucky University. He lives in Minneapolis with his wife and son.
Harvest also promoted Adriane Marten from account coordinator to digital and social media manager. Since joining the agency in February 2012, Marten has spearheaded numerous digital and social campaigns for food and farm clientele, including U.S. Apple Association, National Watermelon Promotion Board, Farm Journal Foundation and Willamette Egg Farms.
In her new role, Marten will continue to focus on enhancing and integrating strategic content across multi channels to support key communications objectives.
Along with a passion for marketing trends and social media, Marten plays an active role in the craft brew and bike communities, with experience working for local breweries and as a volunteer media relations manager for the Minneapolis Bicycle Coalition. She holds a degree in strategic communications and minor in business management from the University of Minnesota and lives in Minneapolis.