Tom Horner is building on nearly four decades of experience in public relations, public affairs, journalism and politics to create a new communications consulting firm, Horner Strategies, LLC. The company is a new approach to delivering senior-level public relations and public affairs counsel.
The Minneapolis-based firm is designed to help clients succeed in today’s contentious and cluttered marketplace. Horner Strategies is a boutique firm, which partners with its clients to deliver an experienced, thoughtful strategy. The firm will keep a small, focused list of clients.
“We’re not trying to be all things to all clients,” Horner said. “Horner Strategies is designed to create the team and level of service each client needs. Some clients will take more resources, and that’s when we can tap into our network of experts to build a team with skills tailored to our clients’ needs and opportunities. Clients who don’t need a full range of communications services, aren’t paying for the overhead. If clients need senior-level consulting and day-to-day implementation, that’s all they will pay for.”
Horner started his career in the 1970s as managing editor of the Suburban Sun newspapers. He then served as chief of staff to former U.S. Sen. Dave Durenberger. After moving back to his hometown of Minneapolis, Horner ran the regional operations of the international public relations firm, Hill and Knowlton. In 1989, he co-founded the public affairs firm, Himle Horner, Inc. (now Himle Rapp & Co.) In 2010, Horner was a candidate for governor of Minnesota.
Joining Horner as account executive is his daughter, Amanda Horner. She has managed publicity, events and communications for diverse clients and organizations. Amanda Horner worked for a Minnesota-based public relations firm where her duties ranged from publicity for the Basilica Block Party to public affairs outreach for a major legislative initiative. In addition, she has worked in communications for a non-profit social services organization and for a Minnesota university. She brings insightful thinking and expertise in communicating in mainstream and new media.