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Wednesday, December 05, 2012

Spyglass Hires Jeff Busch as CEO

Jeff Busch has been named chief executive officer/managing director at Minneapolis agency Spyglass Brand Marketing. Landing at Spyglass last June, Busch will focus on developing new business for Spyglass as it continues on its successful growth track.

Busch brings nearly 30 years of advertising, branding and creative experience to Spyglass. Prior to joining Spyglass, Busch spent 16 years as president/creative director at award-winning Seattle-based ad agency Busch & Company, serving a variety of industries including health care, software/web applications, retail/chain stores, hospitality, packaged foods and manufacturing. While running that agency, Busch received numerous industry honors for marketing excellence.

Throughout his career, Busch has held an equal balance of client side positions as well, including CMO for a global retail software firm in San Diego, and VP Marketing for a Minneapolis-based software developer. His first agency job was at Seattle-based John Brown & Partners, originators of the NIKE global brand and early award-winning advertising.

“The creative product at Spyglass is phenomenal,” says Busch. “It’s a distinct and refreshing contrast to much of what is in the marketplace. I think Spyglass is poised for even further greatness because the value we bring to our customers is connecting the strategic thinking to the creative solution. That is very difficult to do and it’s the hardest part about our business. But the payoffs are huge. Those are the things that drew me here, and those are the things I hope to continue as we move forward.”

Busch, who has a degree in advertising communications from Washington State University’s Edward R. Murrow College of Communications, joins founding partners Molly Rice (president) and Andy Slothower (strategic lead) in leading the 12-year-old brand marketing agency, which has served more than 150 companies in the retail, commercial, technology, health care, medical and financial services markets. Since its founding, Spyglass has continued on a rapid growth track, hitting a record year in 2011.

“We're thrilled to have Jeff's vast experience and creativity to further fuel our clients' success,” says Rice. “With his leadership, we'll continue growing and competing at an even higher level.”
Busch is also the national president of the Alpha Tau Omega fraternity. His leadership extends to mentoring and cultivating the next generation of business leaders at the collegiate level. Positioned as America’s Leadership Development Fraternity, Alpha Tau Omega’s members raised more than $8 million in 2011 to help non-profit and community organizations. Busch has served on Alpha Tau Omega’s board of directors since 2000 and became national president in August of this year.