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Thursday, December 27, 2012

BMA’s New TUNE IN Branding Series for B2B Marketers

January is the month of new beginnings. It’s time to step back, wipe the slate clean and give your brand some TLC. Whether you’re feeling brand-less or badass, the Minnesota Business Marketing Association will help you TUNE IN with the first in a series of events that study best practices in branding. The TUNE IN branding series will run January through March and is kicking off with a global speaker and author, John Foley. Join us as BMA Minnesota presents:

Taking Your Brand and Reputation to the Next LEVEL
In the chaotic world of global competition, find out what it takes to elevate your brand and reputation to the next level. Using the research from his book Balanced Brand, John Foley, founder and CEO of LEVEL – a global brand and advertising agency - will share the research and insights he discovered while working with and interviewing companies such as Mayo Clinic, 3M and Cargill. You will learn how to apply the building blocks of Alignment, Authenticity and Trust to create world-class brands and reputations. These concepts have the power to transform every aspect of your business and give you a fresh perspective on how to build an unassailable competitive advantage.

Value to Participants
In this hands-on session you will learn about the Next Level brand and reputation analysis while learning concepts that you can put immediately to work for your business.
Participants will learn to:
• Understand what drives world-class brands and reputations, and how to protect them in a transparent world
• Discover the values that are integral to alignment and necessary to build strong brands and reputations
• Create internal alignment which results in an unassailable competitive advantage
• Tear down internal silos that prevent market success
• Institute a unified customer experience and has the power to transform your business
• New ideas for making social media actually work in tandem with B2B lead generation
• Examples of how leading B2B brands are making the most of their social media efforts to drive pipeline

About the presenter:

John Foley is the author of Balanced Brand and the founder and CEO of LEVEL, a brand and reputation firm in Minneapolis. His book, Balanced Brand, explores why organizations must align corporate values with stakeholder values to build and protect strong brands and reputations. Foley writes for numerous business and trade publications and he frequently guest lectures at esteemed universities and institutes around the country. Foley and his leadership team have provided strategic brand planning for such organizations as Beckman Coulter, Blue Cross and Blue Shield, 3M, Cargill, Caterpillar, Fair Isaac, GMAC, Honeywell, KPMG, Lawson Software, Medica, Pearson, and United Health Group. 

Register now to reserve your seat.
For more information and to register visit