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Thursday, November 08, 2012

Gala Herbs chooses Haberman

Gaia Herbs, the North Carolina-based, certified-organic herbal supplement brand, has chosen Haberman to handle public relations and digital efforts, as well as social media outreach. The agency will help spread the word for the brand’s “Meet Your Herbs™” herbal traceability program, which allows consumers to trace the purity, integrity and potency of the herbs in each Gaia product — from seed to shelf.

“Haberman is passionate about pioneering organic companies like ours, and has deep experience telling those stories to the world,” said Ann Buchman, vice-president of marketing, Gaia Herbs. “The agency absolutely gets us and we get them in turn — we look forward to working together to tell the Gaia story.”

“Gaia is a true pioneer —its stringent standards, deep connections to each step of the sourcing process, and its herbal traceability program are perfect examples of why Haberman is excited to collaborate with Gaia,” said Brian Wachtler, president, Haberman. “We have already formed a great connection — Gaia is truly genuine, and like Haberman, really wants to make a difference.”