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Thursday, November 15, 2012

Gage and LaBreche to Join Forces

Tom Belle, president and CEO of Gage, a Minneapolis-based digital marketing firm, and Beth LaBreche, CEO of LaBreche, a Minneapolis-based unified marketing agency with a core competency of public relations services, announced today that LaBreche’s firm will join Gage to expand marketing and communications services for clients.

LaBreche will become Gage’s vice president of strategic development, a newly created position, in which she will be responsible for helping set strategic direction for clients and growth for the company. The addition of public relations to the Gage services will complete the agency’s content offering.

Gage and LaBreche share a point of view that centers on behavioral marketing: how to effectively target audiences using a multi-channel approach to drive measureable actions.

“We were impressed with LaBreche's vision for the future of marketing and communications,” said Belle. “The two agencies share a common closed-loop marketing approach that is digitally driven and centered on content. And LaBreche has a strong reputation for securing earned media with over two decades of public relations experience.”

“Gage has significant depth to deliver digital solutions to clients supported by broad expertise in the behavioral marketing disciplines,” said LaBreche. “This, combined with extremely strong analytical and technical skills, provides a complete continuum of services companies need to drive business results.” Gage services include interactive, promotion, games management, loyalty, social media, mobile, brand communications and relationship marketing. LaBreche services include branding, digital, content, media relations and social media. Gage clients are some of the world’s most recognized and respected brands, such as 3M, Best Buy, BMW, Coca-Cola, Thomson Reuters, UnitedHealth Group, WalMart and Microsoft. Gage's West Coast office is in Seattle. LaBreche clients include B2B companies such as 3M and Capital Safety; health care companies such as Stryker and SurModics; and consumer brands such as American Express and Tastefully Simple.