Carmichael Lynch today announced David Eiben as its managing director on the Subaru of America account. Previously, Eiben was the account director for Sid Lee, where he managed and led the Dell consumer account for North and South America, the agency's largest client.
Eiben is charged with leading all account management activity and partnering directly with other cross-functional leaders on the Subaru team within Carmichael Lynch. Acting in a strategic capacity, he will work to shape and impact the long-term growth of the brand. Eiben will report to Carmichael Lynch director of account management, Stacy Janicki.
"We are thrilled to have someone of David's caliber join our account management team,” said Janicki. “David's leadership will help galvanize the talent within the account management team on Subaru, while providing our clients with a long-term strategic vision for the brand.”
Eiben has more than 20 years of integrated advertising experience on leading brands like BMW, Frito-Lay, Gatorade, John Deere, Starbucks, Dell and United Airlines. He began his account management career at Minneapolis agencies, Martin Williams and Fallon. In 2003, Eiben moved to Texas and during his five years at Austin's GSD&M, he rose to vice president and group account director. In 2009, Eiben became the managing director at TBWA/Chiat/Day in Los Angeles.