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Wednesday, October 24, 2012

Wolf Ridge Environmental Learning Center Selects Haberman

Wolf Ridge Environmental Learning Center, an internationally recognized environmental education center based near Lake Superior in northern Minnesota, has partnered with Haberman to build awareness of Wolf Ridge, and increase enrollment in its programs through strong marketing strategies, memorable creative and integrated communications. “Wolf Ridge is a remarkable place for learning and inspiration. Our goal is to introduce more educators, families and young people to our environmental offerings— like our top-rated Wolf Ridge summer and winter camping programs,” said Pete Smerud, executive director, Wolf Ridge Environmental Learning Center. “Haberman’s deep personal connections — to the environment in general and camps specifically — make our two organizations natural allies. And the agency’s smart, strategic thinking really sealed the deal.”

“Like many others, I have fond memories of visiting Wolf Ridge as a student, at its former location in Isabella. Wolf Ridge and Haberman’s missions are closely aligned — Haberman employees are also passionate advocates for the outdoors, education and families,” said Brian Wachtler, president, Haberman. “We look forward to helping the center shine a bright light on its environmental learning opportunities that build lifelong, irreplaceable skills and experiences.”

Founded in 1971, Wolf Ridge Environmental Learning Center is recognized nationally and internationally as a leader in environmental education. Wolf Ridge’s mission is to develop a citizenry that has the knowledge, skills, commitment and motivation to work together 
for a quality environment. Each year, Wolf Ridge serves nearly 20,000 people through its broad spectrum of environmental and outdoor learning programs for children, families, seniors and college students. Over the past 40 years, Wolf Ridge has engaged more 500,000 participants in its programs. For more, visit