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Friday, October 19, 2012

Twin Cities Business Peer Network presents a lively discussion with Rose McKinney, APR on Tuesday, October 30th

The Twin Cities Business Peer Network and Metropolitan State University are proud to present a lively discussion with Rose McKinney, APR on Tuesday, October 30th from 6-8PM.

About the session:
Career-making (or breaking) conversations.
What to say, or not to say, if your employer is in the headlines.
There’s no telling what will end up in tomorrow’s headlines …or for that matter in a Twitter feed one second from now.  Unless you’re the appointed, designated spokesperson, it’s important to know whether adding your voice (and opinions) to the conversation is in anyone’s best interest.  Find out when it’s best to chime in and when it’s best to clam up.  

It’s far too easy to do unintentional damage to your employer’s brand-reputation and to your own. More importantly, gain understanding into proactive communications strategies and how you can support these in times of crisis and times of opportunity.
In this 60-minute, hands-on session, Rose McKinney will provide an overview of brand-reputation as a career-management tool and will share a process for determining what to say, or not to say, and the impact of your words and actions.  She’ll share examples from current events and real-life stories where communication strategy was a critical factor.  Bring your own pressing questions about how to be prepared, how to weather chaos and how to balance your personal reputation with that of your employer’s.