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Thursday, October 11, 2012

LaBreche welcomes two to expanding team

LaBreche is excited to announce it has added two new employees to its growing team. Sara Blood has joined the agency as senior manager of media relations, while Calline Cronin has been added as a content specialist.

As senior manager of media relations, Sara Blood has been hired to lead the media relations team in the pitching and placement of news stories in key media outlets. Blood comes to LaBreche from Carmichael Lynch Spong, where she used her PR acumen and strategic thinking to garner client coverage in many top national outlets, including the Wall Street Journal, Real Simple, Forbes, Fox Business and NBC’s TODAY. Before finding her passion for PR, Blood worked as a news reporter and photojournalist throughout Minnesota.

Content specialist Calline Cronin joins LaBreche after working as an intern at the Winona State University Writing Center. She recently earned her Bachelor of Arts degree in English with a writing emphasis and a minor in mass communication from Winona State University. Cronin honed her writing skills as a reporter for the Winonan, and has had her poetry published by Satori, a student literary magazine. Cronin will provide content support for several of LaBreche’s key accounts, including Cornerstone Capital, Stryker, Capital Safety and Oak Grove Capital.

Both Blood and Cronin grew up in the Chicago area, making them life-long Cubs fans. Their rivalry with LaBreche’s Twins fans has already begun.