After 15 years working in the Twin Cities’ media and healthcare communications fields, Potts joined Weber Shandwick in 2007 as part of the Healthcare practice. He joined the Corporate, Community and Public Affairs team in 2010 and currently works with a variety of clients, from Veolia Environmental Services to Twin Metals Minnesota. An expert in grassroots development, Potts has created key opinion-leader advisory boards across the country for national clients. He is also an experienced crisis communications counselor.
Prior to Weber Shandwick, Potts worked in marketing and communications and as a journalist. He has a bachelor’s degree in journalism from the University of North Dakota and a master of business administration degree from the University of St. Thomas.