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Tuesday, September 25, 2012

PRSA - Infusing Creativity Into Your Job

Have plans this Thursday? Sign up today (seats are limited!) to participate in this week’s PRSA professional development workshop as we break open the black box of imagination with four of the Twin Cities’ elite PR and creative geniuses. They will engage and invigorate you as they share practices that help generate new ideas by creating a culture of innovation.

The evening’s interactive discussion will begin by presenting a problem. Encouraged to open up their minds, participants will collaborate with each other and the panelists to practice techniques that divide and conquer the traditional way of thinking. You will work with your team and panelists to learn:
  • How to creatively approach the problem
  • Exercises that get teams thinking in new ways
  • Ways to avoid the standard “stand in front of a white board and shout ideas” approach
  • Leverage creative use of new channels and technologies
  • Use the available data and analytics as a launching point for high impact campaigns
  • Social media marketing and digital channels have transformed what creativity means today. Join us as we ignite the brainpower it takes to listen, cultivate and recognize a solution when developing creative campaigns in today’s integrated, multichannel world.
Panelists include:
  • Scott Broberg, senior vice president of Fast Horse, believes that “some of the most creative people are also the most curious.” He provides senior-level strategy for a number of clients, including The Coca-Cola Company, Marvin Windows and Doors, Nationwide Insurance and Pearson’s Candy Company. Before joining Fast Horse in 2003, Broberg worked at Weber Shandwick for more than seven years, leading the firm’s Coca-Cola and Jim Beam accounts.
  • Bart Heird is Creative Director – Interactive for AIMIA, and oversees the online loyalty campaigns for Coke, Pampers, Hallmark, Club Premiere, and supports multiple internal clients.
    Heird is also a former spy, ex-comedian, online gamer geek, irresponsible reader, comic book nerd, life hacker, part-time vegetarian, gamification evangelist and recent Apple convert. Prior to working with AIMIA, Heird worked at JWT Chicago where he helped build the JWT Digital Group. He also served in Naval Intelligence and performed onstage for many years.
  • Paul Maccabee , president of Minneapolis-based Maccabee Public Relations, has been called “a Creativity Guru” by the Minneapolis Star Tribune, “the class act of the local PR Cult” by Format magazine, and “always alert to offbeat angles” by the Wall Street Journal. He has won numerous awards, including an IABC Gold Quill Award, Chicago Publicity Club’s annual “Creativity Award,” and has been recognized for creating some of the region’s most memorable PR campaigns, such as the Kemps “Sound of Moosic” mooing contest and the world’s largest rubberband ball for Office Max.
  • Brian Prentice  is Creative Director with Padilla Speer Beardsley. Prior to joining PSBPR, Prentice spent five years as creative director for Minneapolis design firm, The Nancekivell Group, where he led corporate branding and identity work, as well as print and interactive communications design for clients such as American Medical Systems, Best Buy, Carlson School of Management, HealthFitness, Hutchinson Technologies, Tennant and Veit Construction. Previously, he served as creative director for six years at the Minneapolis agency SWP, and earlier was design director at the John Ryan Company, also of Minneapolis, where he provided branding, point-of-sale and signage design for domestic and international clients.
Event Details
Thursday, September 27, 2012
Registration & Networking: 5 pm
Workshop: 5:30 – 8 pm
Networking: 8 – 8:30 pm
Padilla Speer Beardsley
1101 West River Parkway
Minneapolis, MN 55415

Free Parking
PRSA Minnesota Members: $40
Non-members: $65
Students: $25
To ensure this program is interactive, attendance will be limited to 40 participants.
Cocktails & apps will be provided to help clear brain fog.