Padilla Speer Beardsley, an integrated communications agency, has hired Lara Kavanaugh as director of digital strategy and implementation, serving clients in the firm’s Minneapolis and New York offices; and Amy Epstein as vice president in the firm’s New York office.
Kavanaugh’s position as director of digital strategy and implementation was created to better serve the agency’s growing roster of digital marketing clients. Kavanaugh brings 15 years of experience, including mobile marketing and app development, SEO monitoring and management, customer-relationship management, website development and social media analysis.
Previously, Kavanaugh has worked for Scales Advertising, BBDO Proximity and Carmichael Lynch for clients such as CITGO, H&R Block and Cargill.
Epstein brings more than 10 years of experience in business-to-business marketing and organizational leadership to Padilla’s growing New York City office. She is primarily responsible for consulting clients on communications strategy, developing staff and supporting business development.
Prior to joining Padilla, Epstein honed her experience at ABI, a global marketing and public relations agency with offices in New York, London and Singapore. There, she developed programs that integrate branding, marketing strategy and public relations for multinational companies such as Bosch Packing Technology, Eastman Chemical Company, Georgia-Pacific, Illinois Tool Works and Saint-Gobain.