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Thursday, September 13, 2012

AdFed - It's Time To Rebuild Your Brand For the 21st Century

David Cooperstein serves the CMO & Marketing Leadership Professional. He is a leading expert in digital marketing and strategy, with hands-on senior management experience in social media and online advertising.

David has worked as a marketing and strategy expert for more than 20 years - 15 of those years in Internet technology and marketing strategy. He has been on executive teams with public and private companies and worked on the boards of several Internet startups. That blend of technology and marketing is the value he brings to global clients through the practice he leads at Forrester.
Customer-obsessed companies are out-innovating and out-maneuvering their competitors by leveraging consumer-empowering technology to develop new sources of competitive advantage. CMOs and marketing leaders who want to build brands that are differentiated, worthy of price premiums, and capable of sustaining longevity will adapt their brand-building strategies for this age of the customer. Participants will get a fresh perspective on branding in the 21st century as David explains how:
  • Branding and brand building are more important than ever.
  • Brand-building strategies must become more connected and collaborative.
  • The brands that win will rethink how to build exposure, influence, engagement, and ecosystems.
Join us at the International Market Square starting at 7:45 am.

Walk-in Registration Fees
Members must register 48 hours in advance or else you will need to pay at the door.
Members - $40
Non-members - $50
Students - $25
Register online or contact the Ad Fed office at (651) 290-7489.