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Tuesday, August 28, 2012

Shandwick promotes Masterson to VP

The Minneapolis office of Weber Shandwick today announced the promotion of Aaron Masterson to vice president in its Technology practice.
Since joining Weber Shandwick in 1999, Masterson has made significant contributions through his leadership, specializing in business-to-business communications and developing strategic communications programs for a variety of clients in the technology, energy services and manufacturing industries. 
In 2003, Aaron received the PRWeek “PR Innovation of the Year” award for his work implementing the agency’s WeberWorks campaign management system for Lawson Software. This year he was recognized as part of the IEEE account team that won Gold SABRE and Minnesota PRSA Classics awards along with a PRSA Silver Anvil Award of Excellence.

“Aaron consistently gets big results for clients by finding innovative ways to tell their stories,” said Aaron Pearson, a senior vice president at Weber Shandwick. “What makes Aaron so important to our team is his ability to not only give clients what they want but to successfully advocate for what they really need. That’s led to amazing campaigns across traditional media, video and social channels around the world.”
Masterson also is a member of the Business Marketing Association. He holds a bachelor’s degree in journalism and mass communication from Drake University.