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Friday, August 03, 2012

Jolly Time Pop Corn Selects Haberman

JOLLY TIME® Pop Corn, a privately held brand of the independent and family-owned American Pop Corn Company, has selected Haberman, Minneapolis, to handle public relations and social media.

“JOLLY TIME is a heritage brand looking to reach more consumers in a new way,” said Garrett Smith, president, American Pop Corn Company. “Haberman’s proven skill at delivering authentic stories to audiences really resonated with us — and we can’t wait to dig in. The agency’s PR and social media smarts will help us differentiate our five-generation, family-owned brand in a marketplace that otherwise includes huge corporate food processor brands.”

“We are so happy to be forging this relationship with JOLLY TIME — its company DNA matches so closely with ours,” said Brian Wachtler, president, Haberman. “JOLLY TIME is a pioneer — it’s the first branded popcorn ever produced. The added bonus is the company’s committed support of small family farmers. This couldn’t be a better fit.”

The American Pop Corn Company processes and markets JOLLY TIME Pop Corn products sold in all 50 states and around the world. The nearly 100-year-old, family-owned company is headquartered in Sioux City, Iowa and employs 180 people. The American Pop Corn Company offers a variety of traditional and microwave popcorn products, including the only microwave popcorn endorsed by Weight Watchers®.