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Friday, August 03, 2012

Carmichael Lynch Names Marcus Fischer Chief Strategy Officer

Carmichael Lynch, one of the nation's leading creative advertising agencies, today announced that Marcus Fischer has returned to the agency in a newly created position as chief strategy officer, managing partner. Previously, Fischer held a senior-level position in the agency’s brand planning department before leaving in 2008 to assume the role of president at space150. More recently, he was elevated to chief executive officer at the Minneapolis digital shop.

Fischer starts at Carmichael Lynch on Monday, August 13, and will report to agency CEO Mike Lescarbeau. He is the second senior-level executive to join Carmichael Lynch in as many weeks. Well-respected account veteran Stacy Janicki started on Monday, July 30, as director of account management, senior partner.

Fischer is responsible for leading the agency’s insights, product development, user experience, marketing analytics and overall brand strategy for all clients, including Subaru of America, Jack Link’s Beef Jerky and other envied brands. He also is a core member of the new business team. Throughout his career, Fischer has led planning and strategy for numerous A-list brands, including Porsche, BMW, Harley-Davidson, Discovery Channel, Lee Jeans, Purina and Starbucks. 

As a managing partner, Fischer joins Carmichael Lynch CEO Mike Lescarbeau, President Doug Spong, CFO/COO Mark Feriancek and Chief Creative Officer Dave Damman on the agency’s core management team.

“We have extraordinarily high expectations at Carmichael Lynch for creating work that inspires,” said Lescarbeau. “Performing at this level requires exceptional leadership and talent. Marcus has proven his world-class abilities time and again, and we’re fortunate to attract him back to Carmichael Lynch.”

Fischer worked at Carmichael Lynch from 2003 to 2008 before leaving to join space150. During his four years there, he grew the digital agency from 70 to 140 people in three offices (Minneapolis, New York and Los Angeles). Under his leadership, space150 was named Advertising Age’s 2011 Small Agency of the Year. In addition to Carmichael Lynch and space150, Fischer left a trail of success at Fallon, One And All and his own brand-planning agency.