Hennepin County has selected Haberman to handle an engagement and advocacy campaign to reduce teenage pregnancy and get adolescents more involved in their own health. The MySelfMyHealth campaign seeks to promote the use of sexual health clinics by youth and young adults in Hennepin County, particularly among audiences with a higher prevalence of unplanned pregnancy. The campaign is the latest addition to a larger teen pregnancy prevention project that Hennepin County has been engaged in for more than five years.
Haberman is also directly engaging young people in the process through a newly formed youth leadership group, which will advise the program and spearhead advocacy efforts.
Hennepin County’s MySelfMyHealth campaign is supported by a grant from the U.S. Department of Health and Human Services. The campaign promotes clinic use in general and will direct young people to specific clinics that are providing the Safer Sex Initiative (SSI) as part of the grant.
“Haberman is thrilled for the opportunity to deliver these messages for such an important program. Teen pregnancy is a pressing social issue, and it’s tied to many other issues that speak so directly to the future of our entire community,” said Fred Haberman, CEO, Haberman. “We look forward to making a difference together with Hennepin County through this authentic youth-driven campaign.”