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Friday, July 13, 2012

Haberman Partners With Parent Aware for School Readiness

Parent Aware for School Readiness (PASR), a business-led non-profit, has chosen Haberman to lead a marketing and public relations campaign for the Parent Aware child care ratings system. The outreach campaign is designed to educate families in select areas of Minnesota who are shopping for child care. It will focus on redefining child care quality and help parents make more informed decisions when choosing a provider.

“We are delighted to have Haberman as a marketing partner to help drive more Minnesota parents toward the kinds of child care environments that prepare children for kindergarten,” said Ericca Maas, Executive Director for PASR. “The agency impressed us with deep experience in cause marketing and a special ability to effectively take on complex issues like early childhood care and education.”

“We’re honored to be sharing these important child care ratings, to help PASR expand its reach across Minnesota,” said Brian Wachtler, president, Haberman. “This campaign is a perfect fit for our agency — to help tell the stories of those who are making a difference in our community.”