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Monday, July 23, 2012

Carmichael Lynch Spong hires Three in Minneapolis

Carmichael Lynch Spong recently added Whitney McChane, Eric Sveum and Danielle Schumann to its Minneapolis office.

Whitney McChane joined the agency as a senior counselor. Previously she was an account supervisor at Padilla Speer Beardsley and served as one of the agency’s social and media relations consultants. Earlier in her career she also worked at Weber Shandwick and various globalevent marketing firms.

Over the course of her career, McChane has led successful, award-winning campaigns for national clients such as Memorex, Jim Beam Bourbon, Patak’s Indian Food, and the U.S. Army. She was named one of PRWeek’s “40 Under 40” and was honored with IABC’s 2012 Jake Wittmer Research Award – which recognizes outstanding worldwide research developed by an organizational communicator – for her work in support of Memorex.

McChane is a graduate of Ithaca College in Ithaca, New York, and holds a masters degree in strategic public relations from the University of Southern California.

Eric Sveum has joined the agency as a senior associate. Previously he was an assistant account executive at MSLGROUP in New York, where he worked on clients such as Heineken,, Procter & Gamble, and Outback Steakhouse. Prior to MSL he was an intern at Fifth Estate and YMCA of Metropolitan Washington, both located in Washington, D.C.

Sveum holds a Bachelor of Arts in communications with emphasis in public communications and a minor in marketing from American University in Washington, D.C.

Danielle Schumann also joined the agency as a senior associate. She was most recently the public relations coordinator for the Ordway Center for the Performing Arts in St. Paul, Minnesota. At the Ordway, Schumann managed the public relations programs for the organization and helped with all facets of publicity for over 50 Broadway musicals, world music concerts and dance performances.

Schumann is a graduate of the University of Minnesota – Twin Cities where she received her Bachelor of Arts in strategic communications.

“As Carmichael Lynch Spong continues to grow, we continue to bring achievement addicts onboard to partner with our clients for best in class work.” said Julie Batliner, managing director for Carmichael Lynch Spong.