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Tuesday, July 10, 2012

Beehive PR Finishes First Half with Seven New Clients

Beehive PR added seven new clients to its roster in the first half of 2012, a strong start for the Minneapolis/St. Paul-based PR boutique. The new clients represent a mix of industries and diverse strategic assignments.

Friends of the Boundary Waters selected Beehive to develop and lead the launch of Mining Truth, a statewide education campaign that jumpstarted critical conversations about sulfide mining near the Boundary Waters and Lake Superior. Beehive led the research, campaign strategy, media relations and social media strategy.

The agency added depth to its med tech client portfolio with heart valve replacement brand HLT, in partnership with Minneapolis-based Larsen Design. The assignment focuses on brand positioning and strategic communication planning.

Beehive also continued to build its retail portfolio with an assignment from JB Hudson Jewelers, Minnesota's leading luxury jeweler. Beehive is supporting JB Hudson’s brand awareness, customer engagement and sponsorship activation, including a promotion partnership with the Minnesota Twins, “Welcome Back To The Diamond.”

Other new clients include: consumer technology company Anser Innovation; design, building and remodeling firm Aulik & Associates; Twin Cities third-party logistics company Murphy Warehouse Company and Women’s Foundation of Minnesota’s MN Girls are Not for Sale campaign.