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Wednesday, July 25, 2012

August BMA Meeting – Optimizing the Customer Experience

Optimizing the customer experience is an art, especially in today’s market where business customers demand the best – the best on-site experience, an easy purchasing process, and the best customer service.  Your competition and customers will pass you by if you simply focus on protecting your channels. Learn how to optimize the customer experience through best practices and lessons learned by the business-to-business (B2B) marketing communications teams at Digital River and Honeywell.

Featured speakers include:

Digital River – e commerce – Mike Chuma, Director, Global Product- B2B eCommerce
In this presentation, “Conquering the B2B E-Commerce Challenge:  Stop Navel Gazing and Get Out of Your Own Way,” Chuma will share industry trends, examine techniques for managing internal and channel conflict, as well as discuss ways businesses can meet their customers where they are--online. 

Chuma leads Digital River's global B2B eCommerce thought leadership.  In addition to this, he also manages an international team of product developers focused on building high revenue impact B2B eCommerce solutions.  Working with some of the world's leading companies across the digital and physical goods space, Chuma's team drives innovation and revenue in B2B eCommerce by focusing not only on world-class ecommerce technology, but building new omni-channel business models targeting direct to business buying and the business sales channel ecosystem.

Honeywell – e –Presence – David Gaines, ACS Global CRM Excellence Leader
In his presentation, Gains will share ePresence – Honeywell’s end-to-end customer experience strategy, and how it makes Honeywell an easy company to do business with throughout the industry.

Gaines is a Leader of Honeywell Automation & Control Solutions (ACS) global ePresence strategy and delivery with 15 years in customer strategies and experience management as well as IT leadership.  Gaines works within the Marketing Strategy's Commercial Excellence team, focusing on sales and marketing effectiveness across all ACS businesses.

Event Information:

Date: Thursday August 9, 2012

Time: 7:30 a.m. Registration and Breakfast
8:00 - 9:30 a.m. Presentation and Q&A

Metropolitan Ballroom
5418 Wayzata Blvd
Minneapolis, MN 55416

Cost: Members $24 / Guests $48

Register by: Wednesday, August 8, 2012
A limited number of onsite registrations will be available

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