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Friday, June 15, 2012


The Minneapolis office of Weber Shandwick today announced the promotions of Lauren Melcher and Sarah Rydland.
Lauren Melcher was promoted to senior digital account executive in the digital communications practice. Since joining Weber Shandwick in 2011, she has become a leading social media crisis drill expert, developing and participating in complex scenarios for Weber Shandwick’s award-winning FireBell crisis simulator. Melcher has also led comprehensive social media audits and provided guidance on social media issues for a wide range of consumer marketing and agribusiness clients. In the community, Melcher serves on the board of directors of the Minnesota Interactive Marketing Association, speaks locally on social media topics, and writes for TECHdotMN and the Huffington Post. She holds a bachelor’s degree in English and management studies from St. Olaf College.
Sarah Rydland was promoted to senior account executive in the financial services practice.  Rydland’s media relations skills and commitment to excellent client service have made her an asset to her colleagues and clients since she joined Weber Shandwick in 2007. She has been a driving force behind the U.S. Treasury’s Go Direct campaign’s media relations efforts and partner outreach, as well as supporting product launches for several other government and financial services clients. In addition, Rydland leads the student relations committee of the Minnesota chapter of the Public Relations Society of America. She holds a bachelor’s degree in journalism from the University of Minnesota.