Advertise on MNPR

Thursday, June 07, 2012

Experienced Litigation Attorney Stacy L. Bettison Launches Boutique Strategic Communications & Media Relations Firm

Today Stacy L. Bettison, Esq. announced the launch of Bettison Consulting LLC, a boutique public relations firm offering high-level strategic counsel to help clients use communications and media relations to support and achieve legal, business and reputational objectives.

Bettison offers what most PR professionals do not — an expert, complimentary blend of legal, business and communications experience. This unique expertise, coupled with a passion and flair for solving problems and developing opportunities, makes Bettison a valuable, trusted resource for clients.

“As an experienced litigator, I have a deep appreciation for how legal issues impact mission-driven organizations,” said Bettison. “In my work as a communications strategist, my legal experience gives me a great advantage in better understanding my clients’ challenges and opportunities. I am passionate about the law, communications and the media, and I look forward to providing my clients exceptional service through Bettison Consulting.”

A former litigator and general counsel, Bettison has navigated complex legal issues in litigation, transactional and regulatory contexts. Prior to launching Bettison Consulting LLC, Bettison served as senior communications counsel at Rotenberg Associates in Minneapolis. Bettison has led and managed all aspects of communications strategy development and media relations in a wide range of business and organizational settings. Below are some examples of when clients call Bettison:
  • Responding to media inquiries 
  • Serving as spokesperson
  • Mitigating negative publicity 
  • Pitching stories to media 
  • Responding to employee, labor issues 
  • Managing public relations concerning government investigations, citations 
  • Responding and recovering from accidents, hazards or disasters 
  • Notifying employees about significant change (consolidation, M&A, plant closures, layoffs) 
  • Informing stakeholders of a problem (patients, customers, investors, suppliers, employees) 
  • Developing strategy for public policy & advocacy 
  • Managing, enhancing digital & social media reputation 
  • Assisting executive teams with organizational changes, initiatives or special projects 
  • Planning for crisis response & recovery 
  • Training for media interviews or other high-stakes communications settings