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Tuesday, March 27, 2012

Silicon Valley Descends on Duluth for #Zenith Social Media Conference

Online marketing agency aimClear and the Duluth Area Chamber of Commerce announce that they will host the inaugural Zenith Social Media Conference May 23, 2012, in Duluth, Minnesota. The conference is designed for marketers, advertisers and public relations professionals looking to conquer the social media space, boost online engagement, increase social market share and avoid wasteful social media campaigns. The Zenith Conference is a locally hosted national conference designed to empower Duluth, Twin Cities and regional social media marketers at all levels.

The conference will feature an impressive lineup of local and experienced speakers from around the globe, representing business-to-business (B2B) and business-to-consumer (B2C) organizations and agencies, including Siemens, SEOmoz, 3M, Mall of America, Channel Intelligence and more. Marketers will have the opportunity to harness knowledge from panelists with extensive experience working with companies of all sizes from Fortune 500 to small- to medium-sized businesses (SMBs).

“This full-day event offers three track levels to meet the needs of all marketers, from the novice or small business owner looking for a crash course in social media, to the experienced marketer who wants to sharpen their skills and dominate the social scene,” said Marty Weintraub, CEO of aimClear.

Sequenced by aimClear, the three track levels include the introductory-level Boot Camp Track, intermediate-level Channels Track and the Advanced Track for cutting-edge marketers. In addition, all attendees have the opportunity to learn from top-ranked attorney Jamie Nafziger, partner at Dorsey and Whitney, on how to navigate the tricky, unchartered waters of social during the Social Media & The Law Round Table.

Marketers’ social toolkits will swell with courses and topics that cover:
·         Social return on investment (ROI)
·         Reputation monitoring and community management
·         Key performance indicators (KPIs)
·         The integration of social, local and mobile online marketing
·         Targeting techniques and tips
·         Sponsored stories, ads, PPC and more

“The caliber of talent for this event is remarkable. We’ve tapped some of the best minds in the industry, including keynote speaker Rand Fishkin, CEO and co-founder of the web’s most popular SEO software provider SEOmoz,” said Weintraub. “Fishkin will be in excellent company at the Zenith Conference, alongside other speakers Stefan Heeke, Lisa Grimm, Molly Solberg and Brian Kenney. This powerhouse crew stays abreast of the ever-changing social landscape, and will arm attendees with top-shelf tactics and actionable takeaways.”

The Zenith Social Media Conference will be held in collaboration with Premiere Business Supporter Charter Business and Creative Partner Swimcreative, with all proceeds benefitting the chamber’s business outreach programs.

Registration is now open. For more information on the Zenith Social Media Conference, local accommodations or to register, please visit