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Friday, March 30, 2012

34th Annual PRSA Classics Winners

The Minnesota chapter of the Public Relations Society of America (PRSA) celebrated the best public relations campaigns of 2011 during the 34th annual Minnesota PRSA Classics Awards, held last night at Windows on Minnesota in downtown Minneapolis. The awards banquet, emceed by KARE 11 reporter Jana Shortal and Joel Swanson, president of Risdall Public Relations, was attended by more than 250 public relations and communications professionals from area agencies, corporations and nonprofit organizations, as well as independent practitioners.

Click this link https://t.co/XgTf2rDW for more photos
“The Minnesota PRSA Classics Awards recognize the best of the best in the field of public relations here in Minnesota,” said Brant Skogrand, APR, president of Minnesota PRSA. “We have an extremely talented community of local professionals who exemplify the quality of the profession. This year our winners stand out for their creative strategic planning and professionalism. 

The Classics Awards are divided into two categories: Elements and Programs. Elements Awards honor the best program tactics, while Programs Awards honor the best overall public relations campaigns. The highest scoring entries in the Programs Awards category were eligible for the top honor of the evening – Best of Show.

This year’s Best of Show award was presented to Caribou Coffee and Exponent PR for “Caribou Coffee Plants Hope with Amy’s Garden.” Caribou Coffee, the nation’s second-largest premium coffeehouse, has a very personal connection to breast cancer. Amy Erickson, one of Caribou’s original roastmasters, lost her battle with breast cancer in 1995. In her honor, Caribou created Amy’s Blend and brings it back every October to help raise money for a cure. To offset “pinkwashing,” Exponent PR leveraged Caribou’s personal connection to breast cancer and executed a comprehensive, events-led, cause-related program to help find a cure. In 2011, Caribou presented Susan G. Komen with the single largest company donation in Caribou Coffee’s history.

Donald G. Padilla Distinguished Practitioner Award
At the awards ceremony, the organization also honored David Kostik, APR, president of Kostik Associates Inc., with the Donald G. Padilla Distinguished Practitioner Award.
Kostik founded Kostik Associates Inc. in 2007, and provides public relations, fundraising and strategic planning counsel to a variety of corporate and nonprofit organizations. Much of Kostik’s work supports organizations committed to ending homelessness in the Twin Cities by increasing the availability of affordable housing and providing people who are experiencing homelessness with pathways to self-sufficiency.
Prior to launching his firm, Kostik held key public relations positions in a number of organizations including service with the Crosier Fathers and Brothers, Minnegasco (now CenterPoint Energy), Northern States Power Company (now Xcel Energy), Hennepin Parks (now Three Rivers Park District), and Padilla Speer Public Relations (now Padilla Speer Beardsley). Kostik began his career in public relations during his service with the U.S. Army from 1970 to 1972.

Kostik has been a member of of PRSA (and the Minnesota Chapter of PRSA) since 1975, and he earned his Accreditation in Public Relations in 1986. He just completed a three-year term of service as Board Ethics Officer for Minnesota PRSA. He also served on the board of the Minnesota Chapter from 1988-1992, including his role as chapter president in 1991. He is a co-coordinator of a network of past presidents of Minnesota PRSA.
Young Professional Award

In addition to honoring the top public relations campaigns and seasoned industry professionals, Marnie Anderson of Padilla Speer Beardsley was honored with the Minnesota PRSA Young Professional Award. In her work as an account executive at the firm, she serves as a core team member on two large agricultural accounts. Also, Anderson’s work organizing and staging the inaugural Minnesota PRSA John Beardsley Lecture in 2011 showcased her ability to lead a cohesive community of talented professionals. 

Anderson is the first winner of this new award, which will be given annually to a young professional from the chapter who has made an extraordinary contribution to their organization and also to the public relations community and profession as a whole through their work and service.

34th Annual PRSA Classics Winners

ELEMENTS
 
Brochures
Pet Slim Down
Nestlé Purina with Exponent PR
 
Multimedia
Coca-Cola Goes Around the World in a Day
Coca-Cola with Fast Horse
 
Annual Reports (Business/Industry)
2010 Annual Report, Focused on Growth
St. Jude Medical with Blue Hot Creative
 
Annual Reports (Government/Nonprofit)
Transformation – Minnesota Zoo Annual Report
Minnesota Zoo
 
Newsletters
Pro Views: A View From Andersen Windows
Lemke Anderson with Andersen Windows
 
Magazines (External)
Innovations – Starkey Hearing Technologies
Starkey Hearing Technologies
 
Media Relations (Business/Industry - Budget Less Than $75,000)
SweeTango’s Bumper Crop Dances Off Shelves
Next Big Thing with Fast Horse
 
Media Relations (Business/Industry – Budget More Than $75,000)
Inspiring a Generation of Beautiful Minds
DSM Nutritional Products with Carmichael Lynch Spong
 
Media Relations (Government/Nonprofit)
An Uphill Ride for Awareness
Bikes Belong with Exponent PR
 
Feature Writing
Pediatric Nurses Make Cancer Less Scary
IBA Particle Therapy with Exponent PR
 
Technical Writing
Drilling for Thought Leadership
Rockwell Automation with Padilla Speer Beardsley
 
Speech Writing
Changing the Game, One Bowl at a Time: Malt-O-Meal CEO Presents at Carlson First Tuesday
Malt-O-Meal with Kohnstamm Communications
 
Websites
Engaging Boomers to Explore and Elevate Their Brain Health Online
DSM Nutritional Products with Carmichael Lynch Spong
 
Evaluation
Measuring a Recipe for Success
Land O’Lakes with Exponent PR
 
Social Media
CITGO: Fueling Good One Mile at a Time
CITGO with Carmichael Lynch Spong
 
Creative Tactics
Remember Memorex? It’s Back and Streaming Live!
Memorex with Padilla Speer Beardsley
 
PROGRAMS
 
Community Relations (Business/Industry)
Preparing Parents to be More Effective Driving Instructors
State Farm with Weber Shandwick
 
Community Relations (Government/Nonprofit)
Fixing a Hole in Minnesota Music Education
Vega Productions with Fast Horse
 
Institutional Programs (Business/Industry)
Brewing Hope with Amy’s Garden
Caribou Coffee with Exponent PR
 
Institutional Programs (Government/Nonprofit)
IEEE Increases Understanding for How Engineering Benefits Humanity
IEEE with Weber Shandwick
 
Special Events/Observances (Less than Seven Days - Business/Industry)
Mr. Bubble’s 50th Birthday Bubble Bash
The Village Company with Axiom Marketing Communications
 
Special Events/Observances (Less than Seven Days - Government/Nonprofit)
Carmichael Lynch Spong Helps Celebrate Made in MN & Its Homegrown Heroes
The Page Education Foundation with Carmichael Lynch Spong
 
Special Events/Observances (More than Seven Days - Business/Industry)
Caribou Coffee Plants Hope with Amy’s Garden
Caribou Coffee with Exponent PR
 
Special Events/Observances (More than Seven Days - Government/Nonprofit)
Oink Outings – Ask a Farmer. Feed a Family
Minnesota Pork with Weber Shandwick
 
Public Service (Business/Industry)
Engaging Consumers to Support Their Favorite Non-Profit: State Farm Go to Bat
State Farm with Weber Shandwick
 
Public Service (Government/Nonprofit)
Donate Life Minnesota Hospital Campaign
LifeSource/Minnesota Hospital Association
 
Public Affairs (Business/Industry)
Power of the Pint Delivers a Toast for Surly
Surly Brewing with One Simple Plan
 
Public Affairs (Government/Nonprofit)
Vaccination FACTS: Raising a Voice for Minnesota Children
Children’s Hospitals/Clinics of MN with Weber Shandwick
 
Marketing Services (New - Budget Less Than $75,000)
Tilia - Setting a Table for Success
Tilia with Fast Horse
 
Marketing Services (Established - Budget More Than $75,000)
Save-A-Lot Hits the Road to Show How to Fuel Your Family for Less
Save-A-Lot with Carmichael Lynch Spong
 
Marketing Products (New - Budget Greater Than $75,000)
The Music of American Girl: Partnering in Perfect Harmony
American Girl with Weber Shandwick
 
Marketing Products (Established - Budget Greater Than $75,000)
Remember Memorex? It’s Back and Streaming Live!
Memorex with Padilla Speer Beardsley
 
International Public Relations
Raising IEEE’s Profile from Sao Paolo to Shanghai
IEEE with Weber Shandwick
 
Crisis/Issues Management (Business/Industry)
Defending the SweeTango
Pepin Heights Orchard with Fast Horse
 
Crisis/Issues Management (Government/Nonprofit)
Averting a Clash of Religion and Rock ‘n’ Roll
Basilica of St. Mary with Padilla Speer Beardsley
 
Integrated Communications (Products)
Jennie-O Creates Turkey Burger Converts One Switch at a Time


Jennie-O Turkey Store with Carmichael Lynch Spong/BBDO/Proximity/PhD
 
Integrated Communications (Services)
Save-A-Lot Hits the Road to Show How to Fuel Your Family for Less
Save-A-Lot with Carmichael Lynch Spong
Industry Campaign of the Year (Consumer Products)
SweeTango: A Bumper Crop of Buzz
Next Big Thing with Fast Horse
Industry Campaign of the Year (Consumer Services)
Save-A-Lot Hits the Road to Show How to Fuel Your Family for Less
Save-A-Lot with Carmichael Lynch Spong
 
Industry Campaign of the Year (Technology)
IEEE Increases Understanding for how Engineering Benefits Humanity
IEEE with Weber Shandwick
Industry Campaign of the Year (B2B)
7 Billion Reasons for Science-Powered Innovation
DuPont Crop Protection with Exponent PR
Industry Campaign of the Year (Health Care)
Inspiring a Generation of Beautiful Minds
DSM Nutritional Products with Carmichael Lynch Spong
 
Industry Campaign of the Year (Nonprofit)
Pedaling to Mainstream
Bikes Belong with Exponent PR

About Minnesota PRSA      
Minnesota PRSA is the 10th-largest chapter of the Public Relations Society of America (PRSA), the world’s largest organization for public relations professionals with nearly 32,000 professional and student members. PRSA is organized into more than 110 chapters nationwide, including 19 professional interest sections and affinity groups. Minnesota PRSA is comprised of nearly 400 members who represent business and industry, agencies, independent practitioners, military, government, associations, hospitals, schools, professional services firms and nonprofit organizations.