Following a productive period of submissions, comments and deliberation, PRSA National announced the final candidates for a modern definition of public relations. Now it’s your turn to vote on one of the three candidate definitions below.
- Public relations is the management function of researching, communicating and collaborating with publics to build mutually beneficial relationships.
- Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.
- Public relations is the strategic process of engagement between organizations and publics to achieve mutual understanding and realize goals.
The success that this campaign has achieved thus far—bringing together a global profession to collectively discuss and debate the changing role of public relations—would not be possible without your input and support.
Voting closes Feb. 26, so get your vote in now!