“Our agency believes in the power of good strategy to transform brands, which has led to our clients’ brands receiving local and national coverage as well as distinguished awards,” said John Risdall vice chair and CEO. “With more than 20 years of experience in administering marketing, strategic planning, research and advertising operations, Creel will lead our strategy consultation group in guiding our clients to develop brands that are memorable and unique."
Creel joins Risdall from Periscope where he was the vice president and director of account planning and research. At Periscope, Creel coordinated and led the development of advertising and the brand planning process to clients throughout foodservice, healthcare, DIY (do-it-yourself) and retail.
From 1986 through 1998 Creel was vice president and director of research and account planning, a new discipline that started in Europe. Between Martin/Williams and Periscope, he spent a year with Lexicon, a San Francisco-based naming and branding firm as the strategic planner and research director.
Creel holds a bachelor’s of arts in Spanish and German and a bachelor’s of science in education from West Virginia University. Creel also received his master’s of business administration in hospital and health care administration from the University of Minnesota.