“Our
agency believes in the power of good strategy to transform brands, which has
led to our clients’ brands receiving local and national coverage as well as
distinguished awards,” said John Risdall vice chair and CEO. “With more than 20
years of experience in administering marketing, strategic planning, research
and advertising operations, Creel will lead our strategy consultation group in
guiding our clients to develop brands that are memorable and unique."
Creel
joins Risdall from Periscope where he was the vice president and director of
account planning and research. At Periscope, Creel coordinated and led the
development of advertising and the brand planning process to clients throughout
foodservice, healthcare, DIY (do-it-yourself) and retail.
From
1986 through 1998 Creel was vice president and director of research and account
planning, a new discipline that started in Europe. Between Martin/Williams and
Periscope, he spent a year with Lexicon, a San Francisco-based naming and
branding firm as the strategic planner and research director.
Creel
holds a bachelor’s of arts in Spanish and German and a bachelor’s of science in
education from West Virginia University. Creel also received his master’s of
business administration in hospital and health care administration from the
University of Minnesota.
