The National Baseball Hall of Fame and Museum in Cooperstown, New York has selected Carmichael Lynch as its strategic and creative advisor. The Hall of Fame, a nonprofit educational institution dedicated to the preservation of baseball history, seeks to further enhance its reputation as the preeminent destination of its kind.
“Being chosen to help promote the Baseball Hall of Fame is a high honor for an advertising agency,” says Mike Lescarbeau, chief executive officer at Carmichael Lynch. “This is a famous American icon that attracts visitors from around the world.”
“For nearly 75 years, generations of baseball fans have made the pilgrimage to Cooperstown to celebrate baseball’s history, its heroes and the unique role the sport plays in American culture,” said Jeff Idelson, president of the National Baseball Hall of Fame and Museum. “As we near our 75th anniversary in 2014, we are connecting with a new generation of fans every day through the newest mediums and technologies in order to celebrate the game’s achievements and milestones like never before.”
The first Hall of Fame work from Carmichael Lynch will debut in early spring, just in time for Opening Day.