MNPR Blog

Thursday, February 23, 2012

Harvest PR Hires Marten & Promotes Abt



Adriane Marten
Harvest PR & Marketing is pleased to announce the recent addition of Adriane Marten as account coordinator and the promotion of Amy Abt to social media and media relations specialist.

As the newest member of the Harvest PR team, Marten will provide public relations and social media support on food, farm and travel/tourism accounts, including Farm Journal Foundation, Milwaukee’s General Mitchell International Airport, Oregon Hazelnut Marketing Board and Willamette Egg Farms.



Amy Abt
Marten joins Harvest PR after working as a marketing and PR manager at Minneapolis marketing, design and communications agency Adsoka. She is a graduate of the University of Minnesota-Twin Cities where she earned a bachelor’s degree in strategic communications with a minor in business management. Her background also includes experience in the craft beer industry, working for microbrewery Tyranena in Wisconsin and volunteering for New Belgium Brewing in the Twin Cities.

In Abt’s new role as social media and media relations specialist, she will focus on creating, curating and integrating strategic content across multi channels for clients, such as Cotton Incorporated, National Watermelon Promotion Board, Southern Peanut Growers and the U.S. Apple Association. In her nearly two years at the agency, Abt has spearheaded a variety of award-winning campaigns, including the “Class of 2.0 Reunion” hosted entirely on social media platforms on behalf of the AgChat Foundation.