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Tuesday, February 14, 2012

Ad Fed - the experience

"One of the most common questions mono gets is, “How did you do that?” mono would like to share how they create two-way experiences, and learn how else marketing has shifted into the experiential zone. Join us behind the blue door for refreshments, some lively chatter, and a show-and-tell about how experiential marketing is impacting our industry and transforming the brands we all work with. We'll kick off with a casual discussion, then hang out and take a look at some of our favorite experiential work (including the campaign awarded Best in Show from Ad Fed’s 2011 The Show).

You’ll hear how it came to be, from its creators. In the past year, mono put a man in a glass apartment at Mall of America for a month, dependent on community votes of support to get him healthier. We tested the creativity and scrappiness of the barter culture with an online swap meet for modern furniture. We turned the sights and sounds of a New York City street block into music in order to re-interpret it. And mono is currently asking young people to do whatever it takes to raise money and end youth homelessness in a digital social good campaign.

With DNA that is rooted in simplicity, mono's focus is to identify a single, powerful idea and design a holistic experience around it. Let's get into it. mono and Ad2 look forward to seeing you!


3.22.2012, 5:30pm to 8:00pm


3036 Hennepin Ave
Minneapolis, Minnesota 55408


FREE for Members / $15 for Non-Members / $10 for Students
$5 at the door for Members