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Monday, January 23, 2012

Risdall Marketing Group hires Henderson

Risdall Marketing Group (RMG) announced that Tara Henderson has joined the agency as a vice president, account supervisor. In this role, Henderson will use her experience in planning and executing comprehensive marketing strategies to support clients’ business objectives, strategy and budget.

"Tara brings extensive knowledge and a great perspective to our agency from her experience in a variety of industries,” said John Risdall, vice chair and CEO. “Her broad skill set, including brand repositioning and identity, web development, strategic planning and customer research will come as a great asset to our clients.”

With 15 years of marketing experience, Henderson’s background spans a range of industries including travel and hospitality, financial services, retail and consumer packaged goods. Henderson joins Risdall from RAZR Marketing where she served as an account director for clients such as MoneyGram International and Experian. Henderson’s past client list also includes Carlson Hotels Worldwide, General Mills, Famous Dave’s BBQ, MGM Pictures and Walt Disney.

Henderson holds a bachelor’s of arts degree in journalism with an emphasis in advertising from the University of Minnesota. Currently, Henderson is completing her master’s in business communication from the University of St. Thomas.