Matt Kucharski, a member of the integrated communications firm Padilla Speer Beardsley since 1989, has been named to the newly created role of
executive vice president - agency services.
Kucharski’s responsibilities include
overseeing the continued development of Padilla’s strategic planning,
social media, research, crisis/critical issues and media relations
offerings; spearheading new partnerships and opportunities
to help Padilla continue to grow; and leveraging the firm’s global reach
through its membership in the Worldcom Public Relations Group, the
world’s largest network of independent PR firms.
Additionally, Kucharski will continue to
lead the firm’s technology practice area, and conduct media and
presentation coaching. The new position was created as a result of the
firm’s steady growth and expansion of its services
under CEO Lynn Casey, who has led the firm since 2001. During that time
the firm expanded its creative, interactive, social media and research
offerings. The company also recently hired 20-year industry veteran
Gregory Tarmin to spearhead growth of the firm’s
New York office.
Kucharski has played a key role in
several of the firm’s strategic initiatives, including refinement and
growth of Padilla’s Communicating for ActionSM
planning methodology, A4Ward social media
model and BrandBuilder brand development process. In addition, he
currently serves as global chair of the Worldcom Public Relations Group
and is an adjunct instructor at the University of Minnesota.
“Matt will help Padilla capture the
future for our clients,” said Padilla CEO Lynn Casey. “He will bring
exceptional energy to every one of his responsibilities. Clients and
staff alike will benefit from his strategic thinking,
business savvy and communications expertise.”
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