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Wednesday, January 25, 2012

Padilla Speer Beardsley Names Matt Kucharski as Executive Vice President, Agency Services

Matt Kucharski, a member of the integrated communications firm Padilla Speer Beardsley since 1989, has been named to the newly created role of executive vice president - agency services.
Kucharski’s responsibilities include overseeing the continued development of Padilla’s strategic planning, social media, research, crisis/critical issues and media relations offerings; spearheading new partnerships and opportunities to help Padilla continue to grow; and leveraging the firm’s global reach through its membership in the Worldcom Public Relations Group, the world’s largest network of independent PR firms. 
Additionally, Kucharski will continue to lead the firm’s technology practice area, and conduct media and presentation coaching. The new position was created as a result of the firm’s steady growth and expansion of its services under CEO Lynn Casey, who has led the firm since 2001. During that time the firm expanded its creative, interactive, social media and research offerings. The company also recently hired 20-year industry veteran Gregory Tarmin to spearhead growth of the firm’s New York office. 
Kucharski has played a key role in several of the firm’s strategic initiatives, including refinement and growth of Padilla’s Communicating for ActionSM planning methodology, A4Ward social media model and BrandBuilder brand development process.  In addition, he currently serves as global chair of the Worldcom Public Relations Group and is an adjunct instructor at the University of Minnesota. 
“Matt will help Padilla capture the future for our clients,” said Padilla CEO Lynn Casey. “He will bring exceptional energy to every one of his responsibilities. Clients and staff alike will benefit from his strategic thinking, business savvy and communications expertise.”