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Friday, January 20, 2012

Broadhead announces four new vice presidents

Broadhead announces four new vice presidents appointed to lead the company and gear it toward growth.

Clifford Owen was recently named vice president/account director for Broadhead. Since joining Broadhead in 2006, Owen has led the agency’s West Coast business, including the Almond Board of California, Toro and Gevo. His previous experience includes Aventis, Bayer Animal Health, Case IH, Monsanto, National Cattlemen’s Beef Association, New Holland, Pfizer Animal Health and Syngenta Seeds.

Kiersten Schroeder has been promoted to vice president/account director at the agency. Schroeder will focus on Broadhead’s growing government and trade association business, which includes USDA Animal and Plant Health Inspection Service and USDA Rural Development, and the Minnesota Corn Growers Association. Previously, Schroeder led integrated communications for clients such as the United Soybean Board, Monsanto and Purina Mills. She also served as the director of delegate experience for the 2008 Republican National Committee.

John Walker is now vice president/creative director. As creative director since joining Broadhead in 2007, Walker leads a team of veteran creatives. With extensive experience in consumer-directed marketing across a wide range of industries, Walker’s portfolio encompasses countless successful campaigns for leading national consumer brands such as Best Buy, Hormel, Jennie-O Turkey, Northwest Airlines, Perkins Restaurants, Time Warner Cable and U.S. Bank.

Lannie Dawson has also begun a new role at Broadhead as vice president of engagement after serving as the media director at Broadhead. In her new position, Dawson will lead a team of engagement strategists to guide the agency and its clients to develop rich media campaigns. Her experience includes working on brands such as Cargill, Dekalb, E*Trade, Hoover, Kemps, Pfizer Animal Health, Polaris, Ralston Purina and U.S. Bank.

“These four individuals have been a key asset in our growth over the past few years,” says CEO/President Dean Broadhead. “In their new roles, they will play an even bigger part as we continue to grow and focus our clients on unique integrated marketing solutions.”