Advertise on MNPR

Friday, January 06, 2012

Broadhead Adds Industry Veteran Jody Estensen to Management Team

Broadhead, a Minneapolis-based marketing agency, announces the hiring of Jody Estensen as vice president/account director at its Minneapolis office.

A seasoned agency and corporate veteran with experience working at Best Buy, Target and on accounts such as Starbucks, Ralston Purina and BMW, Estensen joins Broadhead to lead the Boehringer Ingelheim Vetmedica, Inc. account. She will also help to direct the company in its new-business ventures.

Estensen has played a pivotal role in many award-winning campaigns for her clients, even those of the four-legged variety. A relatively unknown German shorthaired pointer featured in a 2002 Purina ad went on to vanquish the competition three years later at the Westminster Kennel Club Dog Show.

“Jody’s client background reads like a ‘Who’s Who’ in both consumer and ag marketing arenas,” says President/CEO Dean Broadhead. “I’m excited to have someone of Jody’s talent and expertise on board as we continue to expand our client base.”