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Tuesday, January 03, 2012

BMA-Minnesota to Explore Best Practices for Managing a Crisis

The Minnesota chapter of the Business Marketing Association (BMA-Minnesota) will host a panel discussion on how best to manage a crisis. The session will be held on Jan. 17, 2012 at the Metropolitan Ballroom & Clubroom in St. Louis Park, Minn. from 8 a.m. to 9 a.m.

Featuring two local experts, the session will provide case studies on handling product recalls, industrial accidents, litigation, financial mismanagement, and patent infringement. The discussion will also provide advice on managing the c-suite, working with the media, and the impact of social media. Panelists include:
  • Jon Austin, Senior Partner, J Austin & Associates
  • Paul Omodt, Vice President, Padilla Speer Beardsley 
The worst time to plan for a crisis is in the midst of one,” said Omodt. “When an emergency situation arises, the right response is crucial to help protect your reputation — and often, your bottom line.”

Sponsored by Minnesota’s only professional organization dedicated exclusively to the needs of business-to-business marketing professionals, the event will be held at the Metropolitan located at 5418 Wayzata Blvd, Minneapolis.

The program will run from 8 a.m. to 9 a.m. with networking and continental breakfast beginning at 7:30 a.m. The cost of the event is $25 for BMA members and $40 for non-members. Attendees can register online at through Jan. 13. A limited number of walk-up registration is available.