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Monday, January 30, 2012

BEDD Head Media Launches New Integrated Twin Cities Agency

BEDD Head Media announces the opening of its new agency, which will offer a combination of media buying, promotions and event marketing. BEDD Head media is co-owned and managed by Bruce Evans and Dan DeJaeger, formerly of Marketplace Events, who bring together more than 20 years of combined marketing and event experience.
Evans and DeJaeger collectively were responsible for marketing more than 20 Home and Garden Shows in 17 markets around the country. BEDD Head Media specializes in securing value-added media buying and developing unique promotions that ensure clients will get the most return for their advertising investment. In addition, BEDD Head Media’s experience with producing major events allows the owners to offer exclusive insight on event operations, on-site management, celebrity management, seminars and more.
“We are excited to bring our expertise to our clients to provide effective solutions to all of their marketing needs,” said Evans, co-founder of BEDD Head Media. “From media buying to event management and promotions, our unique services and creative ideas offer our clients a one-stop-shop.”
Evans and DeJaeger will continue to contract with the Minneapolis Home and Garden Show and Marketplace Events consumer shows across the country. In addition, other clients include Founding Fathers Brewing Company and the Lakefront Music Fest.
Prior to joining Marketplace Events in 2006, Evans worked at ShopNBC where he was responsible for all corporate promotions and consumer marketing.  Evans has also worked at top Minneapolis advertising agencies working on several national accounts including: got milk?, MoneyGram, St. Paul Companies, American Heart Association, Cost Cutters and Washington Mutual. Evans graduated from Minnesota State University – Moorhead, with a degree in Mass Communications.
DeJaeger started at Marketplace Events as a marketing intern and quickly moved into a role vital to the company. As Marketing Manager, DeJaeger was responsible for all creative development and execution, including production of TV and radio spots. DeJaeger was most recently lead contact for eight markets in the U.S. and was responsible for all creative development for the 21 U.S. Home and Garden shows. DeJaeger received a degree in business and marketing education from the University of Minnesota.