As PR Director, Keiser is responsible for working with clients to develop and execute PR strategies as well as overseeing KCA’s PR agency business. A key area of focus for her is to work closely with the firm’s digital marketing and PR director, Tom Pick, to fully integrate social media and online marketing with PR to provide clients with sophisticated digital strategies that result in more pervasive web presences. Reporting to Keiser is KCA’s PR team of media relations professionals, IR Counsel and writers.
As a PR Manager, Finer is responsible for finding and leveraging media opportunities for clients. She also oversees tracking and measurement of PR programs and works closely with Keiser on developing client PR strategies.
”The need for our PR services had begun to outstrip our capacity in a couple of ways,” commented KCA’s principal, Kirsten Chapman. “Our growing client base and our focus on more earned-media results meant that I had to beef up our PR strategy capability and our media relations muscle. I recruited Eva because she’s a phenomenal PR strategist with heavy social media experience and a strong managerial background. I went after Ali because I’ve seen that she does a great job putting technology companies on the national map.”
Prior to KCA, Keiser spent five years as a senior vice president at Risdall McKinney Public Relations, where she was responsible for developing PR strategies and overseeing and managing their tactical execution, using both traditional and social media programs. She also worked on brand strategy development and integrated digital marketing campaigns. Before Risdall, Keiser served for 11 years as an account supervisor at Padilla Speer Beardsley. While there, she led the PR support for a product launch which culminated in the client’s receiving unprecedented industry recognition, including winning an Industry Week Technology the Year award and numerous editorial endorsements. Keiser has also secured publicity that led to contracts with Fortune 500 companies and was responsible for high-profile placements in national, local and business publications.