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Tuesday, November 08, 2011

Joel Swanson Chosen to Lead Risdall Public Relations

Risdall Marketing Group has promoted Joel Swanson, APR, to president of its public relations agency. Under Swanson, the firm also changes its name from Risdall McKinney Public Relations to Risdall Public Relations (RPR).

“This is an exciting new chapter for Risdall Public Relations — Joel has the right passion, leadership and vision to continue to lead our public relations team and create phenomenal results for our clients,” said John Risdall, vice chairman and CEO of Risdall Marketing Group. “He has a successful track record and proven experience in establishing brands and building reputations. I’m confident he’ll continue to build on the success of RPR to grow client relationships and create new ones.”

Since joining the PR practice in 2007, Swanson has been instrumental in establishing Risdall as one of the premier health care marketing and PR practices in the market, serving local and national clients such as Allina Hospitals & Clinics, Baxter Healthcare, Buyer's Healthcare Action Group, Fairview Pharmacy, Healthways Inc., LifeScience Alley, Metro Dentalcare, OptumHealth and SurModics. He also leads client work in other highly regulated or complex industries, such as K-12 and higher education. Swanson has earned numerous industry awards, most recently a 2010 Healthcare Clio and a 2010 Sabre Award for turning a feminine medical device into a hot consumer brand.

Previously, Swanson led PR efforts for several areas of Blue Cross and Blue Shield of Minnesota, including involvement in such notable consumer movements as the “do.” campaign, Fitness Fever and Champions of Health. In 2011 he will serve as an officer for the Minnesota Chapter of the Public Relations Society of America, and also serves on the Board of Directors for Clearway Minnesota and Ronald McDonald House Charities, Upper Midwest.

Swanson holds a bachelor’s degrees in mass communications and business management from St. Cloud State University, and a master’s degree in philosophy and theology from Bethel Seminary. He is currently an adjunct professor at St. Cloud State University. Swanson and his wife reside in Mounds View, Minn., with their four children.