In her new role, Fendrick develops strategic digital/social marketing initiatives for the agency and its clients, specializing in research, content strategy, measurement and social media activation.
“Allie is forever learning and adopting new digital best practices, which is a valuable asset to the agency and our clients,” said Lisa Hannum, CEO of Beehive PR. “Her ability to make the complex more simple and understandable is remarkable.”
Fendrick will continue working with Beehive’s clients in consumer, retail and med tech industries, including Ergodyne, Peters Billiards, Christopher & Banks and Coloplast, as well as support the agency’s new business initiatives.
Fendrick joined Beehive PR as an intern in January 2010 and in July 2010 was promoted to social media coordinator. Her primary roles included employing online social media monitoring and measurement tools, expanding clients’ social media presence, and supporting blogger relations.