It will be easy to pick up on the disastrous outcomes of bad
PR because it will be all over the news, and unfortunately this is how we enter
the public spotlight. But as
professionals we must scrutinize the campaigns; learn from them by adapting
what was done correctly and progressing from what was done wrong.
One of the most prominent questions to be asked is which
campaign will use social media most effectively, and which one will fall
short? Videos and dialogues must be
revisited before being released to the public, especially what message the
video is trying to convey. Look back
again at the Herman Cain video, does smoking and his unusually long smile
appeal to his target audience? These
public relations teams need to remember that the message is everything and can
make or break your campaign.
Politics is an extremely volatile arena for a PR
professional, making it very entertaining for us on the outside to sit back and
observe their blunders and triumphs. As
we enter this election year, try to keep a watchful eye on each political
campaign. Regard which candidate creates
positive PR and which one fails, for the amount of experience we can apply to
our own practice is astounding when we learn to gain from the mistakes of
others.
Jens Heig
University of Minnesota
Jour 3279
Blog Assignment
Jens Heig
University of Minnesota
Jour 3279
Blog Assignment