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Tuesday, November 22, 2011

Campbell Mithun wins Wellmark health insurance account

After a competitive pitch involving nine agencies, Campbell Mithun has won the opportunity to develop brand strategy and cross-platform integrated creative for Wellmark, a health insurance company serving more than 2 million members in Iowa and South Dakota. The win adds an insurance client to the agency’s deep health-related client roster.   

“Wellmark’s brand strategy and creative needs fall right in our sweet spot,” said Rachael Marret, president of Campbell Mithun.  “And with the increasing disruption of communications conventions in the category, there are huge opportunities for a brand to differentiate itself. We’re honored to lead them forward.” 

“With all the change we have experienced and still expect in our industry, it’s more important than ever to be certain our brand communications align with our identity and mission,” said George Hanna, executive vice president of sales and marketing at Wellmark.  “We’re looking forward to working with Campbell Mithun to assist us as we guide our members and communities through this shifting landscape.”

Campbell Mithun’s roster of health-industry clients includes Airborne, Children’s Hospital of Philadelphia, The Mayo Clinic, Scott and White Memorial Hospital, and Sonovion brands (Xopenex, Lunesta).  Former clients include Easter Seals, Eli Lilly, Kimberly-Clark, Novartis, Pfizer and UnitedHealth Group, among others.

Announcement of the Wellmark win comes on the heels of Campbell Mithun announcing its selection as AOR by KeyBank