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Tuesday, October 11, 2011

Schlage wants you to lose your keys for the last time.

We’ve all experienced that unnerving moment when we realize we've lost our keys. Panic sets in and we search frantically for a solution. Homeowners can finally rest at ease, because Schlage has perfected electronic keyless entry technology. "AtSchlage, we have established ourselves as the leader in home security. 

As the security market makes the shift away from standard keying systems, we are excited to work with Carmichael Lynch to raise awareness of our electronic entry technology and help keep our brand atop the industry," Ann Matheis, Brand Director at Schlage. Carmichael Lynch will debut their first TV spots for Schlage today. Brad Harrison, Associate Creative Director at Carmichael Lynch says, "We wanted to tell the story of the strange control keys have over our emotions, and showcase that with Schlage’s electronic keyless entry offerings, the fear of losing or misplacing your keys can easily be eliminated."