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Wednesday, October 26, 2011

November BMA-Minnesota Event on Reinvigorating the Brand

3M is ranked 2nd in Interbrand’s Best Global Green Brands 2011 study. But as the global marketplace becomes increasingly competitive, it’s important that companies like 3M nurture and promote the power of their corporate brands. On Nov. 15, the Minnesota chapter of the Business Marketing Association (BMA-Minnesota) will host a professional development seminar on how companies can redefine and differentiate themselves in the competitive B2B market.

Jeff Lavers, Vice President of Marketing, Sales and Corporate Communications at 3M, will lead a discussion around how 3M is reinvigorating its brand through the following:
  • maintaining a sustained commitment to articulating the brand's unique strengths and capacity for innovation
  • focusing on increasing brand awareness and loyalty among new generations to help influence business development and growth
  • helping employees embrace their roles as brand ambassadors to tell the stories of how to  harness the chain reaction of new ideas to bring innovation to the world
“Smart companies are constantly redefining their brands,” said Lavers. “The way customers relate to brands and how profit is generated has changed so dramatically that almost every professional is challenged to reconsider what they do in order to stay relevant.”

The event will be held at the 3M Center, Building #278, 2350 Minnehaha Ave E in St. Paul, Minn. Registration and breakfast will begin at 7:30 a.m., followed by the program from 8 to 9 a.m. An optional tour of 3M’s Innovation Center will be offered from 9 to 10 a.m. (limited space).

The November event is sponsored by Padilla Speer Beardsley. The cost is $24 for BMA members and $48 for non-members. Attendees can register online at through Nov. 12. A limited number of walk-up registrations are available.